About Pacifica Dental (British Columbia, Canada) & The Challenge
In late 2020, Pacifica Dental — a well-regarded clinic in British Columbia — made a bold move: a multimillion-dollar investment in a new, state-of-the-art facility across town.
But there was one major issue: the relocation happened without advance notice to their existing patient base. No announcement. No transition campaigns. And no performance ads running.
Their only digital visibility came from organic SEO efforts on an outdated website — a strategy that had served them well as a smaller clinic, but was now dangerously slow for the level of investment they had just made.
With brand-new chairs sitting empty and revenue at risk, they needed one thing above all: to quickly reconnect with their patient base and re-establish a presence in their new location — fast.
Their first goal was simple: fill the calendar back up and get people through the doors within 3–6 months.
The strategy
From the very beginning, our approach was shaped by urgency and precision. Pacifica Dental didn’t have 6 months to let SEO catch up — they needed performance, immediately.
We launched Google Ads campaigns within days, prioritizing location-based targeting that made it crystal clear: the clinic had moved, and they were ready to welcome both returning and new patients. The first objective was to reconnect with at least 25% of their existing patients, despite the distance from their original location. The second: drive a consistent stream of new patients that would experience their advanced care — and stick around.
We deliberately held off on rebuilding the website — even though it was badly outdated and built on a rigid dental platform — because the immediate budget had to go where it counted most: patient acquisition.
Once Google Ads was delivering stable results, we began rolling out Meta Ads to expand reach. The budget wasn’t massive due to the cost of the new clinic build, so every dollar had to work.
Finally, we laid the groundwork for a complete website rebuild on WordPress, giving Pacifica Dental the flexibility to grow and modernize their digital presence long-term.
This wasn’t just about marketing. It was about repositioning Pacifica Dental as a warm, family-owned clinic with cutting-edge equipment, 5-star service, and a renewed identity — all under pressure.
The Execution
We launched radius-based Performance Max campaigns through Google Ads, focusing exclusively on the area around the new clinic. From the start, we avoided big-ticket dental procedures and zeroed in on low-cost, fast-turnaround services like dental hygiene. These campaigns weren’t built for prestige — they were built for speed.
The logic was simple: get new patients through the door quickly, build trust, and then upsell once a relationship had formed. High-value services would come later — and they did, once the base was solid.
Visually, we leaned into what made Pacifica Dental different: their stunning new facility. This wasn’t a dated, one-chair setup — it was a bright, modern clinic that looked more like a wellness spa than a medical office. We used high-quality photos and warm messaging to highlight their professionalism without being clinical or cold.
Instead of showcasing technical equipment or surgical results, we used:
- Friendly, welcoming photos of the clinic and staff
- Family-oriented messaging
- Clean, light visuals that reflected calm professionalism
Once the campaigns stabilized and results were consistent, we delivered a full website redesign to match the new Pacifica identity.
The new site featured:
- A clean, light blue color palette
- Smiling, relatable imagery — including the owners and staff
- Clear CTAs focused on bookings, not clutter
- Video content with doctors to build warmth and familiarity
The redesign wasn’t just visual — it was strategic. We aligned UX with trust-building, mobile-first responsiveness, and direct booking pathways. Everything was engineered to support growth, not just look good.
The Results
The results came fast — because they had to.
Within just 2–3 months, Pacifica Dental went from an empty calendar to breakeven, driven entirely by low-cost, high-volume services that got patients in the chair quickly. Even without big-ticket procedures at first, smart ad spend and a localized strategy helped stabilize the business after a high-stakes relocation.
In less than 90 days:
🗓️ Calendar was nearly full
📍 Local awareness restored after the location switch
🚪 Lead flow stabilized into predictable patient acquisition
✅ Performance Max campaigns ran on autopilot
From there, we steadily transitioned to:
- Higher-ticket services like crowns and implants
- A redesigned website built for long-term growth
- A warmer, more modern brand presence across all channels
Unlike some fast-growing clinics, Pacifica wasn’t trying to scale across the country. Their goal was — and still is — to build a single, family-owned, 5-star clinic that patients love coming back to. We aligned our work with that vision.
Why It Worked
We didn’t waste time on vanity moves or long-term SEO promises. We launched fast, localized campaigns with clear goals: fill chairs, win back lost patients, and get new ones through the door. Then, once results were consistent, we rebuilt their entire digital presence — from website to brand visuals — around warmth, trust, and premium care.
Every step was shaped around Pacifica’s real-world goals — not theory, not templates.
Pacifica Dental
Dr. Cristina Coca
Owner
Where They Are Now
Today, Pacifica Dental continues to thrive as a premium, family-run clinic with a loyal patient base and a reputation for 5-star care. With paid campaigns running smoothly in the background, the current focus is on organic growth, including:
- Monthly blog content to boost long-term visibility
- SEO refinement to support authority in the region
- Smart ad budgeting — scaled to maintain ideal booking levels without overfilling capacity
With no plans to open additional locations, the strategy is focused and sustainable — maximizing value per patient while preserving quality of care.
