1. You don’t allocate enough time and interest to the online environment or you neglect your business outside the online.
Once your business has reached the online environment, you must allocate the necessary time and importance to it. The online environment is developing day by day.
In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. This figure is forecast to grow by 56 percent over the next years, reaching about 8.1 trillion dollars by 2026. It is clear that the online environment deserves all the time allocated and is a good choice, but you must be able to divide your time very well in order to manage your business outside the computer. A good choice would be to choose some specialists who can take care of everything you need from the website to marketing, even the client.
2. You choose development teams without documenting yourself, depending on the offers received.
To launch into the digital world, you need a website to begin with. Most of the Businesses that start their journey in the online environment, choose web design teams based on the price and not on the performance of the services.
From a financial point of view, it is a good choice, but for a short period of time.
Once your business starts to grow, you will notice that your website will start to decrease. This is if you also made the mistake of choosing a team of developers without studying their projects, qualifications, experience, etc.
Many mistakes can be made in creating a website, such as:
- Using PDF files for online content
- Not modifying visited links
- Uniform text
- Fixed font size
- Page titles with low search visibility
- Similarities to online advertising
- Failure to follow design rules
- Opening new browser windows
- Non-compliance with user requirements
In order to avoid various problems that, if you end up encountering, you will have to call on another team of developers, we recommend that you carefully choose the people you will work with.
The people who choose the cheapest offers end up being the people who pay more, because things done wrong from the beginning are difficult to correct.
3. You have the impression that once your website is ready, customers will start appearing. WRONG.
Any business, no matter how innovative it is, needs promotion to reach as many consumers as possible. Online marketing is one of the most important factors when it comes to launching your business online.
To be successful in the online environment, you need marketing campaigns, well segmented and optimized for your type of business.
These campaigns can be carried out on different platforms, such as Facebook, Youtube, Google, Instagram, Linkedin, etc.
4. You don’t have a perfect (and adaptable) marketing plan.
Due to the lack of experience, most of those who make their way in the online environment do not have a well-prepared plan. They don’t know what results they want to have in a term of ‘X’ months, they don’t have a strategy to follow and they don’t know how to analyze what’s happening on the site.
We recommend you, if you find yourself in these situations and time permits, to start documenting yourself, this means audio courses, YouTube channels, mentoring, written courses or to try to find a marketing agency that can structure all these things for you.
One thing must be clear to you. Whether you choose to do these things yourself or use a marketing agency, in the online environment you make money when you spend money. In the end, all that matters is doing more than spending.
5. You do not do a market analysis based on the competition and the existing requirements in the niche that your company operates.
The online environment is very competitive, the customer choosing the right product by comparing it with other suppliers.
Before creating and launching marketing campaigns, you must analyze the market. See who your competition is, what they offer, what they have in addition to you and also in the minus and how sought after and appreciated are the services offered. In conclusion, in the moment you choose to transpose or move your business online, you should inform yourself beforehand.
If time is not a problem, then you can document yourself, through different methods, but if you are the type of person for whom time means money, the best option is to choose a team capable of understanding and executing your wishes.
Anyone can launch an online project, but not everyone can be successful and not everyone can maintain that success over a long period of time.
If time is not a problem, then you can document yourself, through different methods, but if you are the type of person for whom time means money, the best option is to choose a team capable of understanding and executing your wishes.
Anyone can launch an online project, but not everyone can be successful and not everyone can maintain that success over a long period of time.
