Most Web Designers do not attach importance to this phenomenon, because psychological principles are either seen as useless or represent too much trouble, but for those who can juggle these things, the principles of psychology become an art. Who are the ones who control and give importance to these things? Not in all cases, but usually those that have a slightly more “peppery” price. Web designers who don’t just make colorful websites, for impression, but have an idea about some fundamental and logical principles, are also those who prefer quality, not quantity.
Do You Know About the AIDA Formula?
This formula represents a minimum standard of knowledge regarding web design and represents the following things:
- Attention
- Interest
- Desire
- Action
A professional web designer will instinctively follow these 4 simple steps when building the team plate of your website. Your pages must be created so that the elements present on it are in an order that suggests to your subconscious that it is something that it wants.
Through this formula, more concretely, as a first step (Attention), you want to attract the attention of a person who visits your web page – through various controversial statements, promises, etc.
In the second part (Interest), a professional web designer will present the benefits of the product or service that is promoted on your website.
This presentation must contain the benefits that the buyer will enjoy, not the characteristics of the product/service. For example, if you sell cameras, you will not present the fact that the camera has x pixels, but you will present the fact that the camera takes professional pictures of unparalleled clarity. You need to focus on the benefits of the customer, not on the features of the product/service.
In the third part (Desire) we should find the part of testimonials, images/videos in which different people enjoy what you offer. In the 3rd part, you have to win the client’s trust and make him unconsciously imagine how he could use what you want to sell. In the final step (Action), a professional web designer will lead the client to what is most important, namely, to conversion.
Here there should be different texts, messages, statements asking the customer to act now, not to miss the offer, etc. This was just one example of how powerful and important the psychology behind a website is. We could talk more about the Paradox of Choices which is another effect used to control the behavior of users, potential buyers. Conceived by psychologist Barry Schwartz, the paradox of choice claims that too many options usually lead to indecision and therefore decreased sales. So, it doesn’t overwhelm the user with multiple demands.
People are logical beings and no matter how surprising it may seem to you, when we visit a website, our minds make a multitude of decisions that influence the actions we are going to take.
We can continue this discussion for hundreds of chapters, but what is clear, when you choose a web designer for yourself or your business, keep these things in mind. Ask questions and check if the team you choose to collaborate with has the answers you’re looking for. Before you act, get informed! It’s FREE!
