Introduction: The internet has revolutionized the way businesses operate, and web design has become a crucial component of any online strategy, to stand out from the crowd and create an amazing UI (User Interface) that translates to an amazing UX (User Experience). Creating a great website UI (User Interface) requires more than just technical skill – it requires an understanding of how users interact with the web and a focus on creating a seamless and engaging user experience.
Here are seven principles that great web designers apply when creating a brand-new website UI:
Great web designers put the user first. They begin the design process by understanding the target audience and designing a website that meets their needs and preferences. That is why the web design process always needs to start with research on your client, their business, and their audience.
Simplicity & Visual Hierarchy
A simple and clean design is often more effective than a complex one. Great web designers understand the importance of simplicity in creating an engaging and easy-to-use website. This does not mean that you put an image and copy on a white background. It means that you need to find harmony between visual elements, visual effects and functions of the website without causing chaos when viewing the website.
Great web design uses visual hierarchy to organize information and guide users through the website. This can be done through the correct use and combination of color, typography, and size.
Consistency is key in web design. A website should reflect the brand identity of the business it represents. Great web designers ensure that the website design is consistent with the brand’s overall look and feel.
A consistent design language also helps to create a cohesive and memorable brand experience. Sometimes this is the hardest part, creating interesting elements, but respecting all the guidelines of a brand.
Content in King 👑
Great web designers understand the importance of prioritizing content on a website. They ensure that the most valuable information is easily accessible and prominently displayed.
Many people say that nowadays content is just filler text, and no person stays enough time on the website to actually read the content. That might be true about spending less time on a website, but what you need to make sure of is the following:
- Capture the visitors attention with amazing design & visuals.
- Position the content strategically, so that their attention leans from the visual to it directly.
- Play around with the font (be careful not to overdo it): put titles, play around with italic and bold fonts to break up your bigger texts and make it easy to read.
And don’t forget, content is also one of the most important aspects for your SEO (Search Engine Optimization). The better the content, the better your indexing and ranking in Google Search Engine.
Testing and Optimization
Great web designers know that a website’s design can be super subjective, so lots of testing is needed. They use testing and optimization to continually improve the user experience and achieve better results. Testing and refining your site’s design is an ongoing process. Use analytics to track visitor behavior and make adjustments as needed.
Navigation is one of the most important aspects of web design. A clear and user-friendly navigation menu makes it easy for users to find what they’re looking for on your site.
Include social proof
Customer reviews and testimonials can help to build trust and credibility with your visitors.
Incorporate responsive design
Responsive design ensures that your site looks great on any device, from desktops to mobile phones. Make sure that any element you create on a big screen can be transposed into mobile-friendly design. In case you rely on grids, the responsiveness becomes easier, but there are always more complicated elements that need different layout to be viewed on mobile or tablets.
In conclusion, great web designers understand that creating an effective website UI requires more than just technical skill. By following these seven principles, great web designers can create websites that are engaging, effective, and easy to use.
We have also created another useful article where we show you, how we applied these principles when creating one of our most amazing portfolio projects for our amazing client fiskl.com. Here is the article: https://xari.com/the-principles-of-great-web-design/
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